UNIQUE
SELLING POINT

UNIQUE
SELLING POINT

CASE STUDY 01

Client

Diamond Automobile Detailer (D.A.D)

Deliverable

Website Content

Challenges

Solution

Client revamped their website without going through a web developer and a content writer. After struggling for months in building their own website, they noticed that no one was reading the content on their website. They recorded an 80% bounce rate from the visitors to their website. They had all the information inserted without coherence and proper flow. And their unique selling point was not immediately made known to the website visitors.

After speaking to the client, we audited the website and picked up on all the errors. We then rewritten the content on the website, making it shorter and more coherent. We organised all contents in a proper flow that made sense to the target audience. The content became informative and educational about the industry, which builds a sense of authority. The bounce rate reduced from 80% to 28%. Client also started getting more leads and enquiry through the website.

Website link: https://dad.net.my/

Notes :Definition of bounce rate: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

What is a good bounce rate? On average, maintaining a lower bounce rate is an essential part of your SEO. Normally, your bounce rate should be between 26% – 70%. On average, you should maintain between 41% – 55%. However, if you could lower it down to 26% – 40% that’s excellent.
Source: https://seoexpertpatrick.com/bounce-rate/

CASE STUDY 01

Client

Diamond Automobile Detailer (D.A.D)

Deliverable

Website Content

Challenges

Client revamped their website without going through a web developer and a content writer. After struggling for months in building their own website, they noticed that no one was reading the content on their website. They recorded an 80% bounce rate from the visitors to their website. They had all the information inserted without coherence and proper flow. And their unique selling point was not immediately made known to the website visitors.

Solution

After speaking to the client, we audited the website and picked up on all the errors. We then rewritten the content on the website, making it shorter and more coherent. We organised all contents in a proper flow that made sense to the target audience. The content became informative and educational about the industry, which builds a sense of authority. The bounce rate reduced from 80% to 28%. Client also started getting more leads and enquiry through the website.

Website link: https://dad.net.my/

Notes :Definition of bounce rate: Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.

What is a good bounce rate? On average, maintaining a lower bounce rate is an essential part of your SEO. Normally, your bounce rate should be between 26% – 70%. On average, you should maintain between 41% – 55%. However, if you could lower it down to 26% – 40% that’s excellent.
Source: https://seoexpertpatrick.com/bounce-rate/

CASE STUDY 02

Client

IMU Cares

Deliverable

CSR Report

Challenges

Solution

IMU Cares is a CSR programme initiated by the International Medical University (IMU) as a key means for the University’s people to live its values: Reaching out to communities in service is a manifestation of these values, of ‘walking the talk.’

The programme has done a lot of CSR activities and they needed to compile all their activities and deliverables into a meaningful report for the BOD, people and visitors of IMU.

They have been keeping track of their activities and the respective results in a power point presentation for the past 12 months and they needed to transform all of that into a reader-friendly e-book.

After speaking to the client and had a look at all the information, we discussed with the client on how to best present the data and results from all the activities, making it meaningful and impactful to the readers.

From an 80-page presentation slide full of words, we grouped the results by category, consolidating the effort and have all the information presented in both visual and concise data. Replacing many words with meaningful icons, which made the entire report easy to read and understand, even if someone was just glancing through it.

Not only that, the file size of the e-book reduced, making it easy to be shared via email. Client also printed some copies of the report and had it on display on coffee tables around the campus.

CASE STUDY 02

Client

IMU Cares

Deliverable

CSR Report

Challenges

IMU Cares is a CSR programme initiated by the International Medical University (IMU) as a key means for the University’s people to live its values: Reaching out to communities in service is a manifestation of these values, of ‘walking the talk.’

The programme has done a lot of CSR activities and they needed to compile all their activities and deliverables into a meaningful report for the BOD, people and visitors of IMU.

They have been keeping track of their activities and the respective results in a power point presentation for the past 12 months and they needed to transform all of that into a reader-friendly e-book.

Solution

After speaking to the client and had a look at all the information, we discussed with the client on how to best present the data and results from all the activities, making it meaningful and impactful to the readers.

From an 80-page presentation slide full of words, we grouped the results by category, consolidating the effort and have all the information presented in both visual and concise data. Replacing many words with meaningful icons, which made the entire report easy to read and understand, even if someone was just glancing through it.

Not only that, the file size of the e-book reduced, making it easy to be shared via email. Client also printed some copies of the report and had it on display on coffee tables around the campus.

CASE STUDY 03

Client

Orifera

Deliverable

Blogs

Challenges

Solution

Client was trying to build their brand through blog posts with subtle selling (better for SEO). But they were having difficulty in building the content without sounding pushy and over promising. Client has been in the industry for too long to generate an authentic user experience.

 

After understanding the client’s objective, we gathered a pool of writers to deliver subtle messages through the monthly blog posts. The writers were all matched to their area of expertise to deliver a variety of engaging stories. The monthly update of the blogs kept the content of the website fresh and engaging and built an authentic voice for the company. The ranking on Google for the company rose quickly and the stories generated views from overseas readers who left testimonials on the posts.

CASE STUDY 03

Client

Orifera

Deliverable

Blogs

Challenges

Client was trying to build their brand through blog posts with subtle selling (better for SEO). But they were having difficulty in building the content without sounding pushy and over promising. Client has been in the industry for too long to generate an authentic user experience.

 

Solution

After understanding the client’s objective, we gathered a pool of writers to deliver subtle messages through the monthly blog posts. The writers were all matched to their area of expertise to deliver a variety of engaging stories. The monthly update of the blogs kept the content of the website fresh and engaging and built an authentic voice for the company. The ranking on Google for the company rose quickly and the stories generated views from overseas readers who left testimonials on the posts.

Pricing

Blog Content

4 Blogs per month

fromRM2,500

Single Blog Content

fromRM650

Company Profile

Up to 6 pages

fromRM2,200

Up to 20 slides

fromRM2,500

Website Content

corporate

fromRM2,800

E-Commerce

fromRM3,300

Translation

Translation

fromRM200

Monthly Retainer

Monthly Retainer

fromRM3,000

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Contact Us

D-1-11, Plaza Arkadia,
Jalan Intisari, Desa Parkcity,
52200 Kuala Lumpur.

Bank : CIMB BANK
Account Number: 8008712225
Account Name: Digital Ads Malaysia

Whatsapp: +60 10 818  9728
Tel: +603 2711 6237
For Enquiry: [email protected]

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