10.1.1 billion Facebook Users speak English
That leaves the other half using the platform in over 100 other languages.
The second most popular language on Facebook is Spanish, at 31o million, followed by Indonesian at 170 million,
and Arabic and Portuguese, at 150 million each.
There are also a lot of foreigners that are currently living in Malaysia and therefore, their devices’ locations are located here.
You must bear in mind that it is not sufficient to only set locations and languages as criteria to filter out your target audience.
We also discuss with our agencies community and remarked that for no significant reason, these foreigners generally love to
click LIKE onto whatever posts they see. And compared to Hong Kong people, they are very sensitive on maintaining their privacy,
so we can see that the likes numbers in Hong Kong postings are generally low.
Now let’s have a look into one of our client’s account that is currently operating a Hong Kong steamboat restaurant. Obviously
they are targeting only non-muslim customers.